CLIENT
'We built this city' - a quirky, unconventional souvenir shop in London - STUDENT PROJECT
BRIEF
Product design for a souvenir that creatively represents London.
INSIGHT
London is so vibrant and has a rich heritage and diversity that enables the coming together of communities to share and experience each other's cultures. This is particularly reflected in the variety of its cuisines - something that, as a foreigner, continues to amaze and inspire me.
SOLUTION
The solution celebrates London by combining a traditional British product - a tea caddy style box - and filling it with flavour sachets from all the different cuisines on offer in London. The box comes with a destination guide and a recipe booklet - so tourists can cook the meals themselves and take a piece of London's diversity back home with them. 
The packaging is a combination of both traditional elements and modern influences, with the London tube system representing the garden in which all the herbs are growing.
SKETCHING
RECIPES INCLUDED IN THE DESTINATION GUIDE
THE FINAL VISUAL

PACKAGING
RESTAURANTS INCLUDED IN THE DESTINATION GUIDE
DESTINATION GUIDE​​​​​​​
You should see an e-book of the Flavours of London destination guide/recipe booklet, but if it doesn't show up, please click the button below.
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