CLIENT
Student project / Fictional client: Excel London - STUDENT PROJECT
BRIEF
Develop an experimental typeface
INSIGHT
Inspired by my love of fashion, I started examining vintage sewing patterns and the craftsmanship and 'secret language' that is used in tailoring and making garments.
SOLUTION
The typeface I developed is constructed of abstract geometric shapes in fresh bright colours, making creative use of the little symbols found on sewing patterns, defining which items form part of a garment, or in this case, a letter. ​​​​​​​
MOODBOARD
FINAL POSTER
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